PA Speedway

Farmers partners with NASCAR's Hendrick Motorsports in a five-race deal   by Patrick Cooke

Farmers has joined Hendrick Motorsports as a five-race primary sponsor of the Chevrolets driven by Mark Martin in the 2011 NASCAR Sprint Cup Series. The agreement secures primary placement for Farmers in five events and associate-level sponsorship on Martin's cars beginning with the May 21 NASCAR Sprint All-Star Race.

"This partnership makes a lot of sense for Farmers," said Paul Patsis, president of Enterprise Marketing. "NASCAR fans are among the sports world's most loyal and passionate. This is a great opportunity to show them why Farmers is an industry leader, just like Farmers customer and world-class driver Mark Martin."

"I'm proud to be associated with Farmers Insurance," said Martin, a 40-time Sprint Cup race winner. "I've been a customer for more than five years -- my agent is in Searcy (Ark.) -- so I know it's a terrific company that offers the highest quality products and services."

Mark your calendar for these dates, when you can watch the Farmers car (hopefully) leave its competitors in the dust:

May 21 Charlotte Motor Speedway - Charlotte, NC Speed Channel
June 5 Kansas Motor Speedway - Kansas City, KS Fox Network
June 12 Pocono Raceway - Pocono, PA TNT
June 26 Infineon Raceway - Sonoma, CA TNT
August 27 Bristol Motor Speedway - Bristol, TN ESPN/ABC

Also, beginning in 2012, Farmers will be the majority sponsor of the No. 5 Chevrolets fielded by Hendrick Motorsports and driven by 11-time NASCAR Sprint Cup Series race winner Kasey Kahne.

Covering the 2012, 2013 and 2014 racing seasons, the agreement secures primary paint schemes for Farmers in 22 Sprint Cup Series events annually and prominent brand placement in all non-primary races. A new No. 5 Farmers Insurance Chevrolet car design will be unveiled at a later date.

"Kasey Kahne is a very talented driver and a class act," said Paul Patsis, president of Enterprise Marketing for Farmers Insurance. "He will represent Farmers well, and we are all so proud to have him driving what will be a successful partnership, both on and off the racetrack."

In April, Los Angeles-based Farmers Insurance joined Hendrick Motorsports as a five-race primary sponsor of the No. 5 Chevrolets for 2011, debuting with a special paint scheme at the May 21 NASCAR Sprint All-Star Race. Farmers Insurance also is an associate-level sponsor of the No. 5 team this season.

In addition to the Hendrick Motorsports relationship, the professional sports properties of Farmers Insurance include naming rights to the planned professional football stadium in Los Angeles, the PGA Tour Farmers Insurance Open at Torrey Pines and the ATP World Tour Farmers Classic held on the campus of UCLA.

About the Author

http://www.cookeagency.com
http://www.farmersagent.com/pcooke
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pcooke@farmersagent.com
pcooke@cookeagency.com

Nascar/PA /08/07/2011