Farmers partners with NASCAR's Hendrick Motorsports in a five-race deal by Patrick Cooke
Farmers has joined Hendrick Motorsports as a five-race primary sponsor of the Chevrolets driven by Mark Martin in the 2011 NASCAR Sprint Cup Series. The agreement secures primary placement for Farmers in five events and associate-level sponsorship on Martin's cars beginning with the May 21 NASCAR Sprint All-Star Race.
"This partnership makes a lot of sense for Farmers," said Paul Patsis, president of Enterprise Marketing. "NASCAR fans are among the sports world's most loyal and passionate. This is a great opportunity to show them why Farmers is an industry leader, just like Farmers customer and world-class driver Mark Martin."
"I'm proud to be associated with Farmers Insurance," said Martin, a 40-time Sprint Cup race winner. "I've been a customer for more than five years -- my agent is in Searcy (Ark.) -- so I know it's a terrific company that offers the highest quality products and services."
Mark your calendar for these dates, when you can watch the Farmers car (hopefully) leave its competitors in the dust:
May 21 Charlotte Motor Speedway - Charlotte, NC Speed Channel
June 5 Kansas Motor Speedway - Kansas City, KS Fox Network
June 12 Pocono Raceway - Pocono, PA TNT
June 26 Infineon Raceway - Sonoma, CA TNT
August 27 Bristol Motor Speedway - Bristol, TN ESPN/ABC
Also, beginning in 2012, Farmers will be the majority sponsor of the No. 5 Chevrolets fielded by Hendrick Motorsports and driven by 11-time NASCAR Sprint Cup Series race winner Kasey Kahne.
Covering the 2012, 2013 and 2014 racing seasons, the agreement secures primary paint schemes for Farmers in 22 Sprint Cup Series events annually and prominent brand placement in all non-primary races. A new No. 5 Farmers Insurance Chevrolet car design will be unveiled at a later date.
"Kasey Kahne is a very talented driver and a class act," said Paul Patsis, president of Enterprise Marketing for Farmers Insurance. "He will represent Farmers well, and we are all so proud to have him driving what will be a successful partnership, both on and off the racetrack."
In April, Los Angeles-based Farmers Insurance joined Hendrick Motorsports as a five-race primary sponsor of the No. 5 Chevrolets for 2011, debuting with a special paint scheme at the May 21 NASCAR Sprint All-Star Race. Farmers Insurance also is an associate-level sponsor of the No. 5 team this season.
In addition to the Hendrick Motorsports relationship, the professional sports properties of Farmers Insurance include naming rights to the planned professional football stadium in Los Angeles, the PGA Tour Farmers Insurance Open at Torrey Pines and the ATP World Tour Farmers Classic held on the campus of UCLA.
Allstate Enters NASCAR, Lays Foundation at Brickyard by Chris D
NORTHBROOK, Ill.
Allstate, the largest publicly held personal lines insurance company in America, today announced two multi-year sponsorship agreements with racing icons.
Allstate has signed a multi-year race entitlement with the Indianapolis Motor Speedway as the title sponsor for the Allstate 400 at the Brickyard - becoming the first company to title sponsor the annual NASCAR NEXTEL Cup Series race at the world-famous speedway. The Allstate 400 at the Brickyard airs Sunday, Aug. 7 at 2:30 p.m. EDT on NBC.
The creation of the Allstate 400 at the Brickyard is just one part of the company's foray into motorsports. Allstate also announced a multi-year deal with NASCAR, making the company the official insurance sponsor of NASCAR, which includes the auto, home and life insurance categories as well as an official sponsor for the categories of mutual funds and retirement products. Allstate becomes the first-ever insurance company to officially partner with NASCAR.
"Allstate is thrilled to partner with NASCAR - one of the fastest-growing and exciting sports today - where the right team and preparation are critical to winning the race," said Allstate Chief Marketing Officer Joe Tripodi. "Allstate's focus is to help our customers prepare for the road of life and protect their assets. The enthusiasm fans have for NASCAR and the Indianapolis Motor Speedway are unmatched - Allstate will draw on this loyalty to make the Allstate 400 at the Brickyard even better than before."
"This is a historic and exciting agreement for the Indianapolis Motor Speedway," said Indianapolis Motor Speedway President and Chief Operating Officer Joie Chitwood. "Allstate will be an ideal partner as the first title sponsor of the Brickyard 400 because it shares some of the same qualities as the Indianapolis Motor Speedway - leadership in its field and a customer-focused attitude. Allstate is a perfect fit with the Speedway for this unique and prestigious partnership."
The Indianapolis Motor Speedway, home to the Allstate 400 at the Brickyard, is the largest spectator sporting facility in the world and host to the prestigious Indianapolis 500 as well as the United States Grand Prix. The Allstate 400 at the Brickyard is one of NASCAR's premier events on the NASCAR NEXTEL Cup Series.
"It's appropriate that a company of Allstate's magnitude and reputation has taken a position with one of the most historic stops on the NASCAR circuit," said NASCAR's Chief Operating Officer George Pyne. "We are thrilled to welcome Allstate as our partner and we look forward to its efforts to engage our fans and help the sport grow and expand further."
Allstate plans to complement its NASCAR partnership and the Allstate 400 at the Brickyard race with a number of local programming efforts, dedicated advertising and marketing initiatives.
The announcement of Allstate's NASCAR partnership and race entitlement of the Allstate 400 at the Brickyard continues the company's move toward event and sports sponsorship activities that resonate with consumers, which also includes sponsorship of college football's Bowl Championship Series and the U.S. Olympic Team.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and prepare for tomorrow through approximately 13,600 exclusive agencies and financial professionals in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate®. EncompassSM and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. Allstate Financial Group provides life and supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.
About the Indianapolis Motor Speedway
The Indianapolis Motor Speedway is the world's largest spectator sporting facility and is the annual home of three of the world's most prestigious races: the Indianapolis 500, the United States Grand Prix and the Allstate 400 at the Brickyard. The Speedway, with its 2.5-mile oval and 2.605-mile road course, is the only racing facility in the world that plays host to all three of the world's premier racing series - the Indy Racing League IndyCar® Series, the FIA Formula One World Championship and the NASCAR NEXTEL Cup Series, cementing its reputation as the "Racing Capital of the World." The Indianapolis Motor Speedway Corporation is the leader in worldwide motorsports entertainment through its annual schedule of world-class events and an aggressive plan of fan-friendly programs and facility improvements.
About NASCAR
NASCAR -- The National Association for Stock Car Auto Racing -- has a broad reach with 1,800 racing events in 36 states at more than 110 tracks. The sanctioning body for stock car racing is headquartered in Daytona Beach, Fla., with offices in Charlotte, Concord, NC, Los Angeles, Mexico City, New York and Toronto. NASCAR has 75 million fans and is the second-highest rated regular season sport on network television. NASCAR fans are three times more likely to purchase the products of NASCAR sponsors than non-sponsors.
Hi-Res Logo
A high-resolution JPEG image of the Allstate 400 logo is available for download at the Allstate 400/Logos-Graphics section of the Indianapolis Motor Speedway Media Web site, http://www.indianapolismotorspeedway.com/media. Contact Paul Kelly of the IMS Public Relations Department at pkelly@brickyard.com for username and password information.
FOR MORE INFORMATION:
Ron Green, Indianapolis Motor Speedway, (317) 492-6780
Andrew Nicolai, Hill & Knowlton, (949) 293-5241
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Daytona 500 tickets are often in need, plus they typically promote out as quickly since the race by itself! Those Daytona 500 tickets are unquestionably really worth added than their weight in gold in relation to an exceptional reside knowledge.
Daytona 500 How to Grab Daytona 500 Ticket by Osva Wash 2012 is likely to become an really necessary calendar year for [...]
NASCAR Racing in PA Farmers partners with NASCAR's Hendrick Motorsports in a five-race deal by Patrick Cooke Farmers has joined Hendrick Motorsports as a [...]
Speedway Races Allstate Enters NASCAR, Lays Foundation at Brickyard by Chris D NORTHBROOK, Ill. Allstate, the largest publicly held personal lines insurance [...]
